The Feyer story spans three generations in the car business, with roots that reach back to the 1950s. That's when John Kool, grandfather of today's owners Chad and Eric Feyer, began an automotive career that would become a family tradition. His son-in-law, Dick Feyer, spent years working alongside him before building a dealership of his own.

In 1999, Dick purchased the Ford dealership in Plymouth, North Carolina, establishing Feyer Ford. He built the business around personal relationships, hard work, and a simple understanding: how you treat people gives them a reason to come back.

From that first dealership in Plymouth, Feyer grew to serve four Eastern North Carolina communities: Plymouth, Williamston, Edenton, and Ahoskie, with Feyer Ford Lincoln in Williamston. Today, Chad and Eric carry that family tradition forward as the leaders of Feyer Auto Group.

Your friends in the car business.Our longtime slogan

Our longtime slogan, "Your friends in the car business," reflects the kind of company we want to be. Our customers are also our neighbors. We see them at the grocery store, at church, and on the sidelines of our children's games. The relationships we build here reach well beyond the dealership.

That same personal approach matters inside our stores. Every person contributes to the experience we deliver, whether they're repairing a vehicle, helping a customer find the right fit, tracking down a part, or keeping things running behind the scenes. Our purpose is to deliver an unreasonably personal experience for our customers and for one another, and that means building a workplace where people can contribute ideas, develop their skills, and take on new responsibilities. Our name may be on the building, but our team earns its reputation every day.

Whether you bring years of automotive experience or are ready to learn something new, there's an opportunity to help shape what comes next.